Who Is ARTISTRY SG?

Why Did It Suddenly Appear — and Why Should Anyone Care?

Let’s be honest.

When a new art platform appears, the first reaction is usually skepticism:

• Who are they?

• Why now?

• Is this another short-lived initiative?

• Is this just another art association with a new name?

These are fair questions.ARTISTRY SG welcomes them.

Who Is ARTISTRY SG?

ARTISTRY SG is a community-driven art platform created with one clear priority:

Put artists first — without pretending that operations cost nothing.

ARTISTRY SG is not:

• A commercial gallery

• An agency that takes high commissions

• A club built around hierarchy or titles

• A platform designed to profit from artists

It exists to do something very specific:build practical pathways for artists to gain exposure, opportunities, and income — locally and overseas — without shifting financial pressure onto them.

Why Did ARTISTRY SG Appear “Suddenly”?

The truth is:ARTISTRY SG did not appear suddenly.

It emerged because the same problems have repeated for years, and no one was addressing them properly.

Artists have been saying the same things for a long time:

• “I have work, but no audience.”

• “I have experience, but no platform.”

• “Exhibitions are too expensive.”

• “Associations are supportive, but I’m not reaching buyers.”

• “I don’t want hype — I want sustainability.”

ARTISTRY SG exists because waiting for the system to fix itself has not worked.

What Is Its Purpose — Clearly?

ARTISTRY SG has three core purposes:

1️⃣ To Create Fair Exposure

• Community roadshows

• Public-facing events

• Group exhibitions

• Overseas showcases

Exposure that is earned, shared, and practical — not pay-to-play.

2️⃣ To Enable Modest but Real Income

Not every artist wants fame.Most want stability.

ARTISTRY SG focuses on:

• Casual sales

• Small commissions

• Overseas opportunities

• Supplementary income (big or small)

Income that matters in real life, not just on paper.

3️⃣ To Represent Singapore Artists Collectively

One artist struggles alone.A community speaks with credibility.

ARTISTRY SG presents artists as:

• A coherent group

• With diversity, depth, and continuity

• Ready for international engagement

This benefits everyone, not just a few names.

Will Any Artists Want to Join?

Only artists who believe in:

• Shared effort

• Long-term thinking

• Community over ego

• Fairness over hype

ARTISTRY SG is not for everyone — and that is intentional.

It is for artists who:

• Are tired of empty exposure

• Want real audiences

• Prefer steady progress over shortcuts

Is S$200 Too Much to Charge?

This question matters.

ARTISTRY SG charges S$200 per year because:

• Platforms have real running costs

• Transparency is better than hidden fees

• Sustainability prevents collapse

What S$200 is not:

• It is not a profit-making fee

• It is not a gatekeeping mechanism

• It is not a replacement for commission

It is a shared contribution, deliberately kept low so that:

ARTISTRY SG does not survive by burdening artists.

Many platforms collapse because they under-charge, over-promise, and burn out.

ARTISTRY SG chooses honesty instead.

Will ARTISTRY SG Become Another “White Elephant”?

Only if it:

• Exists only on paper

• Chases prestige without participation

• Depends on one-off events

• Avoids accountability

ARTISTRY SG actively prevents this by:

✅ Building Activity Before Hype

Roadshows, profiles, engagement first — branding later.

✅ Committing to a Group Exhibition

Not “maybe”, not “someday” — but a clear plan to feature all members and reach overseas buyers and collectors.

✅ Keeping Structure Lean

No bloated committees.No ceremonial titles.No political posturing.

✅ Measuring Value in Participation, Not Promises

If artists are seen, engaged, and selling — the platform works.

“There Are Already So Many Art Associations — Why Another One?”

This is the most important question.

ARTISTRY SG does not replace:

• Art associations

• Art societies

• Art clubs

• Artist collectives

Instead, it fills a gap most organisations do not focus on:

The space between creation and livelihood.

Most associations are:

• Social

• Educational

• Exhibition-oriented

• Community-supportive

These are valuable.

ARTISTRY SG stands out because it is:

• Market-aware, without being commercial

• Community-based, without being insular

• Internationally minded, without being elitist

• Artist-first, without being financially naïve

It is a bridge, not a replacement.

How ARTISTRY SG Stands Out — Simply Put

ARTISTRY SG is different because it asks one practical question:

How does this help artists tomorrow — not just today’s event?

And it answers that question through:

• Real exposure

• Real audiences

• Real opportunities

• Real sustainability

A Final Word

ARTISTRY SG does not promise miracles.It promises effort, structure, and commitment.

It exists because artists deserve:

• Better systems

• Fairer opportunities

• Long-term thinking

If it succeeds, it will not be because of branding or noise.

It will succeed because:

Artists felt seen, supported, and respected —and chose to stay.

That is how ARTISTRY SG intends to earn its placein Singapore’s art community.